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"The most comprehensive, quality dealership training online!"
- Michael Roscoe, Founder, Dealer magazine and the Digital Dealer Conference & Exposition
Social Media & Reputation Management Training
Intro to Dealership Social Media Marketing
Once you get started in using social medial for your dealership, you will need to make adjustments to your strategy along the way to improve your social conversation. Social media offers a great opportunity for car dealers – but it requires a lot of planning to create content and manage a successful social media campaign that’s useful to consumers, relevant to their needs, and supportable by your dealership staff. You’ll learn how to do this in this course.
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Dealership Online Video & Social Sharing
Social media sharing allows you to post videos, photos, and stories for easy searching – and viewing – by anyone online. Dealerships can strengthen relationships with customers through social media. In this course, we’ll learn about using video online and social connections to build up your dealership’s reputation.
The Dealership’s Online Social Conversation
In this course, you will discover many ways that your dealership can approach the use of social media, and develop strategies for which social sites to use, how to keep track of them, and how to keep your content fresh. You will learn what you can expect from your efforts.
Optimizing Dealership Social Media Efforts
Once you get started in using social medial for your dealership, you will need to make adjustments to your strategy along the way to improve your social conversation. Social media offers a great opportunity for car dealers – but it requires a lot of planning to create content and manage a successful social media campaign that’s useful to consumers, relevant to their needs, and supportable by your dealership staff. You’ll learn how to do this in this course.
Dealership Reputation Management
Monitoring and controlling – to the extent that it’s possible – what’s said about your dealership online is important. As more and more social websites appear, filled with consumer reviews and feedback that often sends shoppers to – or away from – a dealership, you need to know how to manage your online reputation.
Customer Testimonials
Vehicle shoppers frequently rely on reviews and opinions of family, friends, and a dealership’s previous customers. Dealerships today must manage not just their online business listings but also stay on top of consumer review sites in order to acquire customers and protect their name. Customer testimonials are very important to building a good name for your dealership online. Testimonials should be consolidated on the dealership website, and put in the form of audio and video to engage your online visitors.
Dealership eNewsletters
Delivered by email, enewsletters contain useful information on a variety of topics – such as new model releases, finance offers and incentives, dealership specials, and service maintenance topics – and at the same time, they give the dealership the opportunity to stay in touch with, keep their name in front of, and make a good impression on customers and prospects. We'll learn how all about them in this course.