When you run an online ad and get charged after someone clicks it – this is called pay-per-click or PPC advertising. Google PPC ads can appear on the Google search engine results page (SERP) alone or across an entire collection of websites in the Google display network – depending upon the what you select when you set up your Google ad campaigns.
It is important to know which keywords consumers use in your local area to perform research on the types of vehicles that you sell. You should have a list of relevant keywords for your dealership, and then optimize your website around them – to help boost your SEO ranking, as consumers use Google to shop for cars in your area.
We'll delve into Google Adwords and keyword strategies in this course.