The Most Comprehensive Automotive Sales Training in the Industry

Web-based. Mobile friendly. Interactive. Affordable! Fully automated.

More than 1,000 training modules with performance testing and certificate recognition for the automotive professional.

Internet Sales Manager Training

  • Internet Sales KPIs – Part I

  • Internet Sales KPIs -  Part II

  • Measuring Internet Sales Performance

  • Internet Sales ROI & Reporting

  • Choosing Third Party Lead Providers

  • Managing Third Party Lead Providers

  • Managing Third Party Leads

  • Maximizing Sales from Third Party Leads

  • Third Party Lead Communications

  • Tactics for Internet Sales Success

  • Maximizing Internet Sales

  • Other Factors that Impact Internet Sales

  • Internet Sales in Your Dealership

  • Internet Department Structures

  • The BDC, Virtual BDC, & Floor Sales Model

  • Questions to Ask When Choosing an Internet Sales Structure

  • Building A High-Performance Internet Department

Dealership Internet Advertising

  • Your Dealership Online

  • Turning Website Visitors into Internet Leads

  • Extending Your Physical Dealership Online

  • Your Dealership’s Value Proposition

  • Promoting Your Dealership Online

  • Website Chat & Online Reputation

  • Dealership Vehicle Merchandising Online

  • Online Video & Press Releases

  • Landing Pages & Microsites

  • Dealership Email Marketing

  • SPAM, eMail Lists & Tracking & Reporting

  • Designing Effective Email Messages

 

Social Media & Reputation Management

  • Intro to Dealership Social Media Marketing

  • Dealership Online Video & Social Sharing

  • The Dealership’s Online Social Conversation

  • Optimizing Dealership Social Media Efforts

  • Dealership Reputation Management

  • Customer Testimonials

  • Dealership eNewsletters

 

Dealership Online Search Training

  • Introduction to Dealership Search Online

  • Search Engines Drive Traffic to Your Dealership Website

  • Googleville: The Land of Car Shoppers

  • Google Places & Google+ Pages

  • Google Adwords & Keyword Strategies

 

Data Mining for Dealerships

  • Intro to Dealership Data Mining

  • Finding Customers in the Dealership DMS

  • Data Mining Campaign Messages, Offers, Tracking & Reporting

Road to the Sale Training

  • Overview of Road-to-the-Sale

  • What Customers Look for In a Vehicle

  • What Will Make Your Customer Buy?

  • Why You Fail to Sell a Car

  • The Meet & Greet

  • Fact Finding

  • The Power of Questions

  • Selecting a Vehicle from Stock

  • Product Presentation & Demo Drive

  • Trade-In Evaluation

  • Getting Seated & Relaxed

  • The Trial Close

  • The Write Up

  • Time for Negotiation

  • Presenting the Figures

  • Turnover to the Business Office

  • Proper Delivery of the Vehicle

  • Follow-Up After the Sale

 

Telephone: Automotive Sales

  • Telephone Fundamentals

  • Telephone Call Handling

  • Positive Telephone Techniques

  • Telephone Tactics

  • Handling Pricing Objections

  • Still Looking & Think About It Objections

  • Credit Problems & Negative Equity Calls

  • No Money Down & Appointment Objections

  • Scheduling & Confirming Appointments

  • Missed Appointment & Be-Back Scripts

  • Sales Calls Scripts

  • Lease Termination & Service Upgrade Scripts

  • Aged & Orphaned Internet Lead Scripts

  • We Need Your Car & Voicemail Scripts

 

Internet Sales Training

  • The Internet’s Impact on the Car Dealership

  • Consumer Vehicle Research Online

  • Converting Internet Shoppers to Customers

  • Internet Telephone Opportunities

  • An Intro to Internet Lead Management

  • The 7 Steps of Internet Lead Management

  • Optimizing the Lead Management Process

  • Internet Lead Management (ILM) Solutions

  • The ILM &n the Life of an Internet Lead

  • Internet Lead Management & the CRM

  • Successful Follow-up Techniques

  • Effective Ongoing Lead Follow-up

  • Dealership Lead Sources