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"The most comprehensive, quality dealership training online!"
- Michael Roscoe, Founder, Dealer magazine and the Digital Dealer Conference & Exposition
The Most Comprehensive Automotive Sales Training in the Industry
Web-based. Mobile friendly. Interactive. Affordable! Fully automated.
More than 1,000 training modules with performance testing and certificate recognition for the automotive professional.
Internet Sales Manager Training
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Internet Sales KPIs – Part I
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Internet Sales KPIs - Part II
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Measuring Internet Sales Performance
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Internet Sales ROI & Reporting
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Choosing Third Party Lead Providers
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Managing Third Party Lead Providers
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Managing Third Party Leads
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Maximizing Sales from Third Party Leads
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Third Party Lead Communications
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Tactics for Internet Sales Success
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Maximizing Internet Sales
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Other Factors that Impact Internet Sales
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Internet Sales in Your Dealership
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Internet Department Structures
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The BDC, Virtual BDC, & Floor Sales Model
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Questions to Ask When Choosing an Internet Sales Structure
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Building A High-Performance Internet Department
Dealership Internet Advertising
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Your Dealership Online
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Turning Website Visitors into Internet Leads
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Extending Your Physical Dealership Online
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Your Dealership’s Value Proposition
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Promoting Your Dealership Online
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Website Chat & Online Reputation
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Dealership Vehicle Merchandising Online
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Online Video & Press Releases
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Landing Pages & Microsites
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Dealership Email Marketing
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SPAM, eMail Lists & Tracking & Reporting
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Designing Effective Email Messages
Social Media & Reputation Management
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Intro to Dealership Social Media Marketing
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Dealership Online Video & Social Sharing
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The Dealership’s Online Social Conversation
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Optimizing Dealership Social Media Efforts
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Dealership Reputation Management
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Customer Testimonials
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Dealership eNewsletters
Dealership Online Search Training
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Introduction to Dealership Search Online
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Search Engines Drive Traffic to Your Dealership Website
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Googleville: The Land of Car Shoppers
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Google Places & Google+ Pages
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Google Adwords & Keyword Strategies
Data Mining for Dealerships
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Intro to Dealership Data Mining
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Finding Customers in the Dealership DMS
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Data Mining Campaign Messages, Offers, Tracking & Reporting
Road to the Sale Training
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Overview of Road-to-the-Sale
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What Customers Look for In a Vehicle
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What Will Make Your Customer Buy?
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Why You Fail to Sell a Car
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The Meet & Greet
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Fact Finding
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The Power of Questions
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Selecting a Vehicle from Stock
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Product Presentation & Demo Drive
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Trade-In Evaluation
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Getting Seated & Relaxed
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The Trial Close
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The Write Up
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Time for Negotiation
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Presenting the Figures
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Turnover to the Business Office
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Proper Delivery of the Vehicle
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Follow-Up After the Sale
Telephone: Automotive Sales
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Telephone Fundamentals
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Telephone Call Handling
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Positive Telephone Techniques
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Telephone Tactics
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Handling Pricing Objections
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Still Looking & Think About It Objections
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Credit Problems & Negative Equity Calls
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No Money Down & Appointment Objections
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Scheduling & Confirming Appointments
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Missed Appointment & Be-Back Scripts
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Sales Calls Scripts
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Lease Termination & Service Upgrade Scripts
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Aged & Orphaned Internet Lead Scripts
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We Need Your Car & Voicemail Scripts
Internet Sales Training
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The Internet’s Impact on the Car Dealership
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Consumer Vehicle Research Online
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Converting Internet Shoppers to Customers
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Internet Telephone Opportunities
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An Intro to Internet Lead Management
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The 7 Steps of Internet Lead Management
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Optimizing the Lead Management Process
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Internet Lead Management (ILM) Solutions
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The ILM &n the Life of an Internet Lead
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Internet Lead Management & the CRM
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Successful Follow-up Techniques
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Effective Ongoing Lead Follow-up
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Dealership Lead Sources