Dealership Internet Advertising Training

Dealership Vehicle Merchandising Online

In this course, you’ll learn about landing pages, microsites, video, and online press releases to create a more interactive presence online and to generate a higher level of direct leads from visitors either specifically looking for your dealership or looking for a dealership that sells the products and services that you do – in your local area.

Online Video & Press Releases

In this course, you’ll learn about landing pages, microsites, video, and online press releases to create a more interactive presence online and to generate a higher level of direct leads from visitors either specifically looking for your dealership or looking for a dealership that sells the products and services that you do – in your local area.

Landing Pages & Microsites

In this course, we’ll learn about landing pages and microsites. The quality of a landing page or microsite can determine whether or not the consumer picks up the phone and calls your dealership or completes an online form expressing interest in one of your vehicles. We’ll review what makes a highly effective landing page or microsite.

Dealership Email Marketing

Email marketing is a highly effective method of communicating with car shoppers and has shown to be one of the most cost-effective and successful solutions for mining a dealership’s database for new sales opportunities. In this course, we’ll teach you the fundamentals of email marketing and how you can effectively communicate with your Internet customers through email and generate new leads from your existing database.

SPAM, eMail Lists & Tracking & Reporting

In this course, we’ll learn the basics of good email marketing and how to be compliant with the laws that govern your dealership’s email initiatives. We’ll also talk about what makes an effective email list and how to compile a list of names.

Designing Effective Email Messages

As more and more people use smartphones to read email and view web content, designing emails that are mobile-friendly becomes essential. We’ll cover the subject of creating email messages for mobile devices, along with the basics of conversion and show you how to improve conversion rates.

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Your Dealership Online

Price is not the only thing consumers think about when they choose a dealership. Special value packages, promotional products, helpful services, and community contributions mean a lot to people. This course reviews creative ways to demonstrate your commitment to your customers and your community.

Turning Website Visitors into Internet Leads

A clickpath is a series of website links that your visitors click on your website. In this course, we’ll learn how clickpaths can help dealerships improve the online experience with car shoppers and increase the number of leads coming through the dealership website. We’ll also discuss the power of online video advertising and how you can use call tracking to measure the performance of your online efforts.

Extending Your Physical Dealership Online

In this course, we'll talk about the importance of extending your physical showroom to the Internet including how to make the website friendly and useful, and the value of promoting sales, specials, discounts, and coupons on your website. We’ll also talk about the usefulness of video on your website and how you can keep your virtual customers engaged. Finally, we’ll discuss the importance of turning your website visitors into contactable sales opportunities.

Your Dealership’s Value Proposition

We’ll review a number of different products and services that offer value beyond price and quality vehicles, because price isn’t all that’s important when consumers shop for cars. We’ll talk about creative ways to demonstrate the special value you bring to your customers and your community and make you stand out from the competition.

Promoting Your Dealership Online

Why is it so important to promote your dealership online? Because 90+% of car buyers conduct some sort of vehicle research online before visiting a physical dealership. In this lesson, we’ll introduce you to a variety of Internet advertising tactics for your dealership.

Website Chat & Online Reputation

Monitoring and controlling – to the extent that it’s possible – what’s said about your dealership online is important. As more and more social websites appear, filled with consumer reviews and feedback that often sends shoppers to – or away from – a dealership, you need to know how to manage your online reputation. We’ll also learn about the benefits of chat and how it can integrate with your CRM. 

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