Your primary goal when greeting a potential customer is to give them an immediate feeling of comfort. You will welcome them with your physical appearance, your attitude, your confidence, your sincere smile, and your eye contact. You must not force yourself on customers walking onto the lot or into the showroom. You must develop a greeting that causes customers to want to respond to you in a positive way.
The first words you and the customer exchange can make or break the possibility of selling them a car. You will learn how to make your first exchange a positive one, how you can respond to the customer no matter how he or she reacts to your introduction, and how to make sure that the “Meet & Greet” leads to the next step in the process of selling a car.